An international campaign shot for ASICS in Milan and released on World Mental Health Day 2023. The series of portraits explores how sport and exercise shape mental wellbeing, shifting focus away from performance metrics and towards the emotional experience of movement. The Italian chapter, produced in Milan, features eight participants whose stories reflect personal resilience and the positive impact of physical activity on everyday life. Created in collaboration with mental health charity Progetto Itaca, the campaign forms part of a broader initiative examining the relationship between sport, feeling and self-perception. Production by Green Media Lab.